Research interests
Global and international public relations; Strategic communications of the corporate sector in a global context; Corporate social responsibility and corporate sustainability; Public relations education (curricula and pedagogy); and Media effects (e.g., the association between media framing and attitude - behavioral formation)
Peer-reviewed Journal Articles
Truong, B.-A.-T., & Park, H. (2026). Exploring the Public Relations Landscape in Vietnam: Insights From Industry Experts. Journalism & Communication Monographs, 28(2), 60-147. https://doi.org/10.1177/15226379261433668
This monograph was developed from my thesis, which received the James E. Grunig & Larissa A. Grunig Outstanding Thesis Award from the Public Relations Division of the International Communication Association in 2025.
Hyunsu, O., Lee, J. J., Choi, J. R., Alkhazali, S., Amini, A., Badurak, M., Hewitt, C., Nguyen, M., & Truong, B.-A.-T. (2026). From fear to punishment: experimental evidence on how point-of-view in short-form crime video shapes punitive attitudes. Journal of Experimental Criminology. https://doi.org/10.1007/s11292-026-09765-1
Truong, B.-A.-T., & Tran, V. V. (2023). We Are All in This Together: Government Involvement in Multinational Companies’ CSR Initiatives for A Better Vietnam. Asian Journal of Public Relations, 6(1), 63-75. https://doi.org/10.61115/ajpr.2023.6.1.63
Book chapter
Routledge Companion to PR History.
Truong, B.-A.-T. & Park, H. *The history and future of PR education: A review of the evolving influence of information and communication technologies. In C. Myers (Ed.), Routledge Companion to PR History. Routledge. (In press).
Peer-reviewed Conference Proceedings
Truong, B.-A.-T. (2024, March). The Perceived Effects of Environmental Variables on Vietnamese Public Relations Practices. 2024 Conference Proceedings, 27th International Public Relations Research Conference, Orlando, FL. iprrc.org/27th-annual-iprrc
Truong, B.-A.-T., & Tran, V. V. (2023). We Are All in This Together: Government Involvement in Multinational Companies’ CSR Initiatives for A Better Vietnam. 2023 Conference Proceedings, 26th International Public Relations Research Conference, Orlando, FL. iprrc.org/26th-annual-iprrc