Research interests
Global and international public relations; Strategic communications of the corporate sector in a global context; Corporate social responsibility and corporate sustainability; Public relations education (curricula and pedagogy); and Media effects (e.g., the association between media framing and attitude - behavioral formation)
Peer-reviewed Journal Articles
Truong, B.-A.-T., & Park, H. (2026). Exploring the Public Relations Landscape in Vietnam: Insights From Industry Experts. Journalism & Communication Monographs, 28(2), 60-147. https://doi.org/10.1177/15226379261433668
Truong, B.-A.-T., & Tran, V. V. (2023). We Are All in This Together: Government Involvement in Multinational Companies’ CSR Initiatives for A Better Vietnam. Asian Journal of Public Relations, 6(1), 63-75. https://doi.org/10.61115/ajpr.2023.6.1.63
Peer-reviewed Conference Proceedings
Truong, B.-A.-T. (2024, March). The Perceived Effects of Environmental Variables on Vietnamese Public Relations Practices. 2024 Conference Proceedings, 27th International Public Relations Research Conference, Orlando, FL. iprrc.org/27th-annual-iprrc
Truong, B.-A.-T., & Tran, V. V. (2023). We Are All in This Together: Government Involvement in Multinational Companies’ CSR Initiatives for A Better Vietnam. 2023 Conference Proceedings, 26th International Public Relations Research Conference, Orlando, FL. iprrc.org/26th-annual-iprrc
CONFERENCE PRESENTATION
Corporate Social Responsibility (CSR) Communication Patterns of Multinational Corporations (MNCs) in the Fastest Growing Economy in the Southeast Asia region
Paper presented at Association for Education in Journalism and Mass Communication (AEJMC) Midwinter Conference 2023, Norman, OK, U.S.A.
More research is coming soon
Coming soon
More research is coming soon
Coming soon